Marketing
Articles about marketing in the UK curry industry
How to Get More Google Reviews for Your Restaurant
Google reviews directly affect your restaurant's visibility. Here are ethical, effective ways to get more five-star reviews.
Setting Up a Loyalty Programme for Your Restaurant
Loyal customers spend more and visit more often. Here's how to create a loyalty programme that actually works for curry houses.
How to Handle Negative Online Reviews Professionally
A bad review doesn't have to be bad for business. Responding the right way can actually win you new customers.
How to Price Your Curry Menu for Maximum Profit
Menu pricing is part science, part psychology. Learn how to set curry prices that maximise profit without losing customers.
National Curry Week: How Restaurants Can Participate
Practical ways UK curry restaurants can take part in National Curry Week, from themed menus and charity tie-ins to social media campaigns and community events. A hands-on planning guide for making the most of the annual celebration.
Diwali 2026: Restaurant Marketing Opportunities
How UK restaurants can plan around Diwali 2026 to attract diners, from festive menus and group bookings to community partnerships and seasonal marketing. A timely guide to capturing one of the autumn's biggest celebration occasions.
Hosting a Successful Curry Tasting Event
A practical playbook for planning and running a curry tasting event, from designing a balanced flight of dishes to managing palate fatigue, allergen safety and scoring feedback.
Running Successful Restaurant Promotions and Events
A hands-on guide to planning promotions and events that actually make money for a curry restaurant, from quiet-night offers and festival tie-ins to costing, staffing and measuring what worked.
Restaurant Photography Tips for Social Media
Practical food photography advice for curry restaurants shooting on a phone, covering lighting, styling the notoriously tricky brown curry, composition, editing and turning shots into content that drives bookings.
Email Marketing Strategies for Curry Restaurants
How a curry restaurant can build and use an email list to drive repeat visits, covering list growth, GDPR compliance, the campaigns worth sending, timing and the metrics that show what is working.
Google Business Profile Optimisation for Restaurants
A practical walkthrough of turning your restaurant's Google Business Profile into a booking-driving asset, covering categories, photos, menus, review handling and the Performance insights that show what is actually working.
Maximising Revenue from Delivery Platforms
How curry restaurants can protect margin and grow order value on Just Eat, Deliveroo and Uber Eats, from menu engineering and packaging to commission maths, prep-time discipline and building your own direct channel.