Marketing
Articles about marketing in the UK curry industry
Building a Restaurant Brand That Stands Out
A guide to building a distinctive restaurant brand beyond a logo, covering your core story, naming, visual identity, tone of voice, the guest experience and how to stay consistent as you grow.
Local SEO Guide for Curry Restaurants
A focused local SEO playbook for curry restaurants, covering the map pack, NAP consistency, citations, location-rich content, review velocity and the structured data that helps you rank for 'curry near me' searches.
Social Media Marketing for Curry Restaurants
A hands-on social media strategy for curry restaurants, covering which platforms matter, food photography and short-form video, content pillars, user-generated content, posting rhythm and turning followers into paying tables.
Managing Online Reviews for Your Curry Restaurant
A practical system for managing your curry restaurant's online reviews across Google, TripAdvisor and delivery apps, including how to respond to criticism, generate more genuine reviews and stay on the right side of fake-review rules.
Restaurant Menu Engineering for Maximum Profit
How to use menu engineering to lift curry-restaurant profit: cost each dish properly, classify items by margin and popularity, then redesign the menu layout and pricing to steer diners toward your best performers.
Customer Dining Trends in UK Curry Restaurants 2026
British curry diners in 2026 want personalisation, regional authenticity and flexible ways to spend, from grazing menus to off-peak set deals. This piece breaks down the behaviours reshaping how curry houses fill tables and keep customers coming back.
How Food Delivery Apps Are Reshaping Curry Restaurants
An examination of how third-party delivery platforms have changed the economics, kitchen design and customer relationships of British curry restaurants. Covers commission maths, the rise of delivery-only kitchens, menu engineering for transit, and reclaiming direct ordering.